End The Trend
CLIENT: Family Service Regina PROJECT: Domestic Violence Awareness & Fundraiser
Family Service Regina wanted a localized campaign in support of their various domestic violence victim services programs and supports. The solution was to position the agency as the lead service provider.
Saskatchewan has the highest rate of police-reported domestic violence in Canada and the #EndTheTrend campaign demonstrates local support for ending domestic violence in our province while raising awareness and breaking down the barriers of stigma, silence, and shame.
The campaign was executed through community ad placements, a simple broadcast media outreach, social media influencers, and a digital marketing strategy. Clean. Simple. And, most importantly, presented a ‘solution-focused’ and educational look.
Proceeds from the #EndTheTrend campaign support Family Service Regina and their domestic violence services.
Trenton Communications provided the following services:
Campaign Development | Strategic Partnerships | Visual Identity | Marketing Strategy | Creative Direction | Graphic Design | Media Management | Social Media Strategy | Web Development | Brand Messaging