When I opened a Pinterest account nearly 10 years ago, I never thought it would have 335 million active users and be the number one platform for driving traffic to my website, or that I would gain thousands of monthly viewers, daily.
Pinterest is best for industries that present a lot of visual content such as photographers, travel bloggers, foodies, fitness/wellness, home decor, landscape and storage solutions as well as design. Does this sound like you?
The following tips are easy to implement and will drastically improve your Pinterest profile. Most of the steps take a few minutes to complete and will have you on your way to rocking the Pinterest game and driving traffic, and leads to your website.
Curate Your Pinterest Boards
One of the first ways you can improve your Pinterest profile is to clean up your boards. You really only want to have boards that are relevant to your niche.
You can also choose nice board covers for your boards. They can be one of your pins in the board or you can create specific covers to give your profile a cohesive look. However, there is no reason to spend time creating board covers unless you want to as they make no difference to your ranking on the feed. Hardly anyone will actually look at your profile so if you don’t want to spend time making covers, don’t bother.
Don't wing it! Access the perfect keywords by using the search bar on Pinterest. As you type out words that relate to the content you are posting, the search bar will populate related terms you can add to your list.
While uploading a pin, insert your keywords in the caption field. You can put keywords into the title of the pin as well, however there is a character limit for this field.
Create Great Pin Descriptions
Once all your boards are nicely organized, it’s time to look at your pin descriptions. When the Pinterest search engine is pulling keywords to return results for a search, there are 3 places that seem to be a factor – the words on your actual pin, your pin image, and the keywords in your pin description.
Create New Content
It's important to keep the content flowing. As you create projects, write blog posts or develop products, factor in how to display these items on Pinterest.
The more you post, the more people you reach. However, the quality of the pin should stay intact because looks are everything when it comes to Pinterest.
Users are on Pinterest because they want to look at pretty things, so keep that in mind when developing content.
Make Pinnable Images
A “pinnable” pin has clear, readable text, a nice image and is vertical in length. Your pins need to stand out in a crowd of other pins.
Make sure your image pops and makes an impression. You probably want to experiment with a couple of different styles until you find the one that works for you. I think I went through about 5 or 6 different fonts and color schemes until I finally settled on my current one.
Growth doesn't happen overnight. It's going to be weeks before you start seeing a big impact. Be patient, your hard work will pay off!
I'm rooting for you,